Essay Topics for Class 3

Essay Topics for Class 3A few students will probably be looking for good Hindi essay topics for classes 3, where they will be able to sharpen their English writing skills. Here are some tips that can help you find the right subjects for your essay.English and Hindi are two of the oldest languages in the world, dating back to the time of the British Empire. Over the years, they have evolved a lot, with some English terms gaining a new meaning in Hindi while other English words are gaining new meanings in Hindi.If you are writing an English paper on the history of India, you will want to include Hindi terms and concepts. You may also include newer Indian terms that have gained popularity over the years. For example, the English word 'knuckledusters' came from 'konda' which in Hindi means hands or fingers.Although it is not compulsory, you may also want to include Hindi words and concepts to help understand the Hindu society. In your English essay, make sure you include some concepts ab out the caste system, gender roles, the caste system, poverty, as well as those familiar to the readers of your English paper. By doing this, you will be able to truly understand the nuances of India.It is also important to write an essay topics on recent news in India. In the past few months, the world has witnessed some disturbing events and there are many reactions from both the people and the government. Make sure you do research on the government reaction, its political stance, how it has handled recent cases, and how it has responded to international condemnation of the latest spate of violence in India.You should also keep in mind that the use of Hindi words for commercial purposes can be problematic as they may influence people to choose 'chai' instead of 'data bajrang bangle'. However, when it comes to understanding the language, Hindi is a powerful tool.By using basic English phrases and sentences in your Hindi essay, you will be able to gain the confidence that is necessa ry to get through this difficult writing. Remember that each one of us is the king or queen of our own field.

The Effect Of Drugs And Alcohol - 994 Words

An Adolescent Brain: The Effects of Drugs and Alcohol An adolescent’s brain is not fully grown until approximately 25 years of age. Utilizing functional magnetic resonance imaging (f MRI), scientific studies, expose that during adolescence every facet of the brain experiences dramatic changes, These changes are not just genetically determined, though are vastly affected by the environment and experiences. The environment affects the development of brain cells, regulates the wiring of these cells, and affects which of these cells live or die. This makes it possible for changes generated by an individual s environment to occur genetically to the next generation by epigenesis, the ability of cells to turn genes on and off in response to the environmental influences experienced by those cells. ( Ordog, Syed, Hayashi, Asuzu, 2012, p. 1054) Hence, life experiences impact the development of the brain, not just during the adolescent years, but for the long term, with ramification for future generations; making drugs and alcohol more detr imental to the brain functioning and behavior of teenagers than to the brain functioning and behavior of adults over age 25. Brain Development Grey matter consists of neurons, the brain cells that form the building blocks of the brain. White matter, axons, are the connections that form between grey matter, helping to move information from one area of the brain to the next. While grey-matter growth is indeed almost completely finished by the age ofShow MoreRelatedDrug Alcohol And Its Effects2128 Words   |  9 Pageseducated about alcohol and its effects of it in over abundance, would this have changed his outcome? People become responsible by being properly taught, given responsibility, and then held accountable for their actions. America can not tell young people to just say no to driving, fail to teach them to drive, and then on their 18th birthday give them drivers licenses and turn them loose on the road. But this is the logic that is followed for beverage alcohol because of Americas alcohol policy. NotRead MoreEffects Of Alcohol And Nicotine On Drugs1589 Words   |  7 PagesIntroduction Smoking and alcohol are often used together. The use of these drugs gives a sense of relief of stress and euphoria due to their effects on neurotransmitters. Though the initial use of these drugs ranges from self-medication to peer pressure, excessive use of these drugs can lead to dependence of both drugs. Drug dependence may be connected to the effects of the drugs’ tolerance, withdrawal symptoms and sensitization of the drug (Little 2000). The American Lung Association reports thatRead MoreEffects Of Alcohol And Drug Abuse919 Words   |  4 Pagesof Alcohol and Drug Abuse There may be some things that you don t know about the impact of drug and alcohol abuse on friends and family and how your friends and family may react to your choices. Having knowledge about alcohol and drug abuse, preventing toxic relationship with friends, and being informed about the consequences of drug and alcohol abuse can prevent the harmful use or consumption of drugs and alcohol. First and foremost, having knowledgeable information on the impact drugs andRead MoreAlcohol Drugs And Its Effects On Society940 Words   |  4 PagesDrugs; whether they are licit or illicit (legal or illegal), will be used and abused by numerous people in this world. If the drug is considered legal, it doesn’t mean that it can’t be addicting or good for your body; most licit drugs are just as harmful to the body as the ones that are illicit. In this essay I will be discussing two different drugs; alcohol which is a licit drug, and heroin which is an illicit drug. We will touch the following subjects and how they may impact the family, what theRead MoreThe Effects Of Drugs And Alcohol On The Brain846 Words   |  4 Pageswhy or how others become addicted to drugs and alcohol. This has been an ongoing issue still current in today’s society. â€Å"It is often mistakenly assumed that drug abusers lack moral principles or willpower and that they could stop using drugs simply by choosing to change their behavior† (Understanding Drug). Same thing goes for the use of alcohol. It is up to the mind, whether or not to prevents the power such toxic substance if abuse, such as drugs and alcohol. The mind is the main focus in individualsRead MoreThe Effects Of Alcohol And Drugs On Children1513 Words   |  7 PagesBack in my home in Nigeria, I used to see many drunks who are completely stoned out with excessive alcohol. They will walk staggeringly and talk to themselves, sometimes to others, while they say things that do not make sense. Then when I came to the United States, I have seen pastors, athletes, famous entertainers being overdosed with drugs and or alcohol. When someone has an addiction problem, I usually see them as weak minded, losers, school drop-out, lazy and unemployed. I think of them asRead MoreThe Effects Of Drug And Alcohol Addiction3284 Words   |  14 Pagesaddiction of drugs and alcohol, it is easy to show that gene tics does have a major influence. Some people are born with a predisposition to become addicts, but genetics does not determine if you will become one. Environmental factors do show some effects as to whether the genes responsible for certain behaviors or tendencies are expressed to the point of addiction. By looking at twins, we can see that genetics can have a direct affect on symptoms within the same substance and cross substance effects. ThereRead MoreThe Effects Of Alcohol And Drugs On Children3325 Words   |  14 PagesIntroduction: College students are among one of the most researched populations due to their unpredictability and risk taking behaviors. Many studies focus on their behaviors in regards to sex and alcohol. In this study, we will be looking at the effect of alcohol and drugs on a person’s ability to deny sexual advances as well as the gender differences between these abilities. Unlike other studies, we will be focusing on the actual ability to deny sex as well as the gender differences, which, toRead MoreThe Effects Of Drug And Alcohol Abuse860 Words   |  4 PagesMany believe that drug and alcohol abuse are related to being a â€Å"bad† person, but what if you save lives as a living? A large majority of substance abusers have either been traumatized or have come from a bad background--scarring and causing them to seek out a way to make themselves feel better without having to tell someone. The newest series to hit Netflix, Nurse Jackie, shows addiction, and it’s lack of dis crimination, in its truest form as an amazing nurse, Jackie Payton, struggles to juggleRead MoreThe Effects Of Alcohol And Drugs On Society Essay1510 Words   |  7 PagesAlcohol’s importance in our social history is sufficiently great. Even more significant is the abuse of alcohol and how alcohol has affected modern society. For several decades, alcohol and drugs has been a major problem in our society. Not only has the drug problem increased but also drug related problems are rising day by day. There is no crime in the world that kills teenagers more than alcohol does. Those substances affect the body in many ways. As they say, anything that anyone gets addicted to

Celebrate Johnny Appleseed Day

Johnny Appleseed was a famous American boy who is best known for his apple trees. Explore the life and contributions of Johnny Appleseed with the following classroom activities. Explore the Life of Johnny Appleseed (Language Arts) Johnny Appleseed led a full and adventurous life. To introduce students to his amazing life and accomplishments, try this activity: To introduce your students to Johnny Appleseed, read the book Johnny Appleseed by Jodie Shepard. Then discuss his life in Massachusetts and how his birth name was John Chapman. Talk about his love of apples and how he got his name.Then, show students a short video so they can see first hand about his life and accomplishments.Next, have students write a friendly letter to Johnny, asking him any questions they may have, or commenting on his life.Once students have completed their letters, encourage them to share with their classmates. Sorting and Charting Apple Seeds (Science/Math) Johnny Appleseed is famous for planting apple  trees. Try this science/math investigation activity with your students: Have each student bring in an apple to class. Then provide students with a copy of this apple guide so they can determine what kind of apple they brought.Next, have students guess how many apple seeds their apple has. (Tip: Make a chart on the front board with their guesses.)Then, cut open the apples and have each child count and record how many seeds their apple has. ( Do all apples have the same amount? What types of apples have the same number?)Once you get the results, have students compare the results of their estimated guess with the actual number of seeds in the apple.Lastly, allow the students to eat their apple for a healthy afternoon snack. Apple Facts (Social Studies/History) Try this fun apple project to learn some interesting apple facts: To begin, share a book about apples, such as Apples for Everyone by Jill Esbaum, or How Do Apples Grow? by Betsey Maestro.Then write the following facts on the front board: - Apples consists of 85 percent water. - Apples trees can produce fruit for as long as 100 years. - An apple usually has five to ten seeds in them. Next, divide students into groups of two to research even more facts about apples. (Tip: print out several pages from the books above for students to find apple facts.)Then have each person write two apple facts they learned on a cut-out apple. (One fact on the front and one fact on the back of the apples.)Once the facts are written, glue a green stem to the top, punch a hole in the green stem and string all the apple facts together on a clothes line. Suspend the apple project from the ceiling for all to see. Apple Glyphs (Art/Language Arts) Get to know your students better with this fun apple glyph activity: (This is a great activity to have in the learning center) For this activity, students will create an apple glyph that conveys information about themselves. To begin, supply the following arts supplies; red, green, yellow, and orange construction paper, glue, scissors, markers, and a sheet of directions.To create the glyph, the students must follow these directions:Apple Color - Red I have a sister, Green I have a brother, Yellow I have a sister and a brother, Orange I have no siblings.Stem Color - Green I am a boy, Yellow I am a girl.Leaf Color - Brown I have a pet, Yellow I dont have a pet.Worm Color - Light Brown I prefer pizza to pasta, Dark Brown I prefer pasta to pizza. Have an Apple Party (Nutrition/Health) Whats a better way to end a lesson then to have a party! Ask students to bring in apple snacks in honor of Johnny Appleseed. Foods such as applesauce, apple pie, apple muffins, apple bread, apple jelly, apple juice, and of course plain apples! On the day of the party, have students share their apple glyphs. You can even make a game out it. For example, say Whoever prefers pizza to pasta please stand up Or If you have a yellow stem on your apple, please stand up. Do this until their is one person left standing. The winner gets to pick an apple themed book.

Exam 2 Operations Management - 2658 Words

Exam 2 1. award: 0 out of 10 points The objective of strategic capacity planning is to provide an approach for determining the overall capacity level of labor-intensive resources. | False | 2. award: 10 out of 10 points Best operating level is the volume of output at which average unit cost is minimized. | True | 4. award: 10 out of 10 points Overtime and personnel transfers are solutions to capacity problems in the intermediate term. | False | 5. award: 10 out of 10 points Capacity flexibility means having the ability to rapidly increase or decrease production levels, or to shift production capacity quickly from one product or service to another. | True |†¦show more content†¦The assembly line needs to produce 6 units per hour and there is room for only four workstations. The tasks and the order in which they must be performed are shown in the following table. Tasks cannot be split, and it would be too expensive to duplicate any task. | TASK | TASK TIME (MINUTES) | IMMEDIATE PREDECESSOR | A | 2 | — | B | 3 | — | C | 8 | — | D | 5 | A-B-C | E | 5 | C | F | 2 | E | G | 4 | E | | Required: | (a) | What is the workstation cycle time? | Cycle time | minutes per unit | (b) | Balance the line using the largest number of following tasks, so that only four workstations are required. Use the longest task time as a secondary criterion. (Leave no cells blank - be certain to enter 0 wherever required. Round your answers to 1 decimal place.) | Work station | Task | Idle time | I | C-A | | II | E-B | | III | D-G | | IV | F | | | (c) | What is the efficiency of your line balance? (Round your answer to 2 decimal places. Omit the % sign in your response.) | Efficiency | % | Explanation: (a): C = production time per day/required output per day | = 60 minutes per hour/6Show MoreRelatedSP15 SCM 305 Syllabus1256 Words   |  6 Pages1:00-2:15, Tuesday/Thursday Instructor: Joe Walden E-mail: joewalden@ku.edu Office: 118i Summerfield Office hours: Tuesday/Thursday: 9:00-11:30 PM; Monday/Wednesday 8:00-10:30; Or by appointment TAs: Jamie Mack Pamela Carper Deepa Anant Jill Carroll Angie Kim Course Description: This course is an introduction to decision making encountered in business and everyday life. The course covers selected tools in probability, statistics, economics, operations researchRead More460 Syllabus KWONG Winter 11 121220855 Words   |  4 PagesCASE STUDIES IN OPERATIONS MANAGEMENT Winter 2011, SHC C368 Instructor: Kern Kwong, Ph.D. Office: Simpson Tower 805 College of Business and Economics California State University, Los Angeles Office Hours: Tuesday: 2:00-6:00 p.m. Email: kkwong2@calstatela.edu Website: http://instructional1.calstatela.edu/kkwong2/Mgmt460 Office Telephone: 323-343-2899 [Use email if you need a reply quickly.] Course Description Management 460 is a case studies course in the management of manufacturingRead MoreCase Study Assignment1060 Words   |  5 Pages Course Title : Supply Chain Management Class Timing: Wednesday 7:00 P M to 10:10 PM Class Room: NAC 506 Section: 1 Instructor Information Instructor: Kanchan Das, Ph. D. Campus Address: NAC 644 Phone: Campus : Extension 1771, Cell phone #01753335095 E-mail: kkumardas@gmail.com Office hours: Mondays and Wednesdays: 4:00 to 5:00 PM or by appointment. Course Descriptions: The course covers business process concepts of Supply Chain Management including its strategic importanceRead MoreShouldice Hospital Case Study Essay1588 Words   |  7 PagesIdentification of Problems 1.1 Service The Shouldice Hospital competitive advantage is that it only conducts external hernia operations and is specifically designed and operated to provide the highest probabilities for successful treatment with â€Å"country club like† patient service. Hernia operations typically have a 90% success rate, with Shouldice hernia operations boasting over a 99% success rate. The Shouldice competitive advantage can be summarized into: ï‚ § Surgical technique: layered/increasedRead MorePom 651 Syllabus Tues Class Updated.Docx1245 Words   |  5 PagesUNIVERSITY OF MASSACHUSETTS DARTMOUTH Charlton College of Business COURSE : POM 651/01 ADVANCED OPERATIONS ANALYSIS – Spring 2013 PREREQUISITES : Completion of foundation courses INSTRUCTOR : Brian Plummer; Vice President of Mfg, Cadence, Inc. MBA, BSEE, Office: Tel: (401) 441 1534, E-mail: bplummer@umassd.edu Office Hours: by appt. 1. COURSE DESCRIPTION: This course covers techniques used in analysis and improvement of the value-adding activities of an organizationRead MoreBusiness 115 Final Exam Study Guide Essay1334 Words   |  6 PagesBUSN115 Final Exam Study Guide The BUSN115 final exam is 3 pages long. It is a timed exam worth 250 points that you may enter only once. You have 3.5 hours to complete the exam. It consists of 30 multiple choice questions worth 5 points each. There are 5 essay questions worth 20 points each. Be sure to save and save often while you are working on the exam, and submit the exam when you are finished. To earn full credit your response to each essay question should answer the question completelyRead MoreTEXAS UNIFORM CPA EXAM PAPER1634 Words   |  7 PagesUNIFORM CPA EXAM PAPER For many accounting students, become Certified Public Accountants (CPA) is an important objective for their career. Each state has its own rules and regulations for becoming a certified public accountant. In Texas, the Texas State Board of Public Accountancy (TSBPA) sets requirements to become a CPA. This paper will illustrate those requirements for becoming a CPA in Texas, especially focus on CPA exam, including the requirements to sit for the exam, the topics of the exam, testingRead MoreProductions and Operations Midterm Essay1326 Words   |  6 PagesI MGMT 3100 Production and Operations Management MID-TERM EXAM – SPRING 2012 Name: This is a TAKE-HOME Exam. The exam consists of six questions on 2 pages. You are required to answer ALL the questions. Answer each question thoroughly and show all your calculations. Give clear explanations for your answers where necessary. Completed exams are due on Thursday, March 4th by Midnight. You may use regular e-mail or the drop-box to submit your completed exam. EACH STUDENT IS EXPECTED TORead MoreSyllabus Essay1480 Words   |  6 PagesAdministration - Oakland University Winter 2015 Time: 3:30-5:17 PM ï‚ ·MW Instructor: Tianxu Chen, Ph.D. Office: Elliot Hall Room 300 Office Hours: By appointment. E-Mail: tchen234@oakland.edu I. Course Description This capstone course in Strategic Management aims to equip you with the knowledge and analytical tools essential to comprehend and analyze how firms formulate and implement strategies. In doing so, you will learn how leaders of successful organizations make decisions and strategically maneuverRead MoreFmc Course Netherland1093 Words   |  5 PagesFinancial Management Control – IM07CC CEMS Dr. Marcel van Rinsum Associate Professor RSM Erasmus University Department Accounting Control mrinsum@rsm.nl Introduction Financial Management Control Systems (FMCS) form the bridge between the organization’s strategy and its operations. Their purpose is to align managerial behaviour and decision making with organizational goals. Although management controls are typically embedded in the organization’s financial management and accounting systems, their

Violent Media Creates Monsters - 825 Words

Children who are exposed to violent media may be more likely to behave in aggressive or harmful ways toward others. Children may become less sensitive to the pain and suffering of others as they deal with killing and cruelty most of the time. All shows and games need the kid to kill his enemy to win, he feels happy after killing or destroying whatever facing him to reach the top. Thats why Im not surprised when they become violent or cruel, they enjoy the surfing of others and this moves with them psychologically from media to reality. This is the moment when the kid starts to change into a monster. Also, children who watch a lot of violent T.V shows are more likely to think that the world is a mean and dangerous place. Imagine, when your life is full of fear, running, killing and blood, what will you feel. Of course you will be afraid of living in such world. You will expect harmful actions from outside world all the time and as a result you will be terrified and live in fear from t he entire world. Violent shows or video games are really harmful not only for children but for all the family, society and the world as well. Violent T.V shows and video games can increase childrens aggression. Dr Phil explains the number one negative effect is they tend to in appropriately resolve anxiety by externalizing it. They can attack someone, they can kick a wall or they can be mean to a dog, abet or even people. It means that the kids who are exposed to violent shows orShow MoreRelatedScience In Frankenstein Essay1590 Words   |  7 Pagesbetween science and its effect on society. Many critics and writers say Shelly’s success was because it is written to the cultural enrichments of science, I agree, and would go on to say that the scientific advancements in our society today are a monster as well. To begin, Victor Frankenstein was a curious scientist. He was always intrigued to learn more and more about science. Specifically, he studied alchemy, in which his college professor confesses to be false science. Victor responded, â€Å"So muchRead More`` An Act Of Evil `` By O Toole884 Words   |  4 PagesIn 14th century mythological creatures like werewolves and vampires were blamed for violent crimes and the cause of the crime was seen as supernatural, beyond human control. In today s society criminals are still labeled as monsters, little effort is made to understand what influences their actions. However criminals are too average human beings and examining why crimes are committed can help law enforcement better handled and prevented future acts of crimes. Why do we label criminals instead ofRead MoreHalloween : A Little Boy1143 Words   |  5 PagesMichael exemplify monster qualities because at that age, how can someone so young stab his sister or anyone to death. Michael Myers poses as a Monster in America, he demonstrates traits of the devil in him and express his hate by killing his family, by existing in a dysfunctional family. Michael watches his sister over sexualize herself which leads him to kill his sister. During the 1970s movies concentrated on punishing women who sexualized themselves by killing and committing violent acts against themRead MoreHalloween : A Little Boy1174 Words   |  5 Pagesexemplify monster qualities taking into account at that age, how can someone so young stab his sister or anyone to death. Michael Myers poses as a Monster in America, he demonstrates traits of the devil in him and express his hate by killing his family, by existing in a dysfunctional family. Michael watches his sister over sexualize herself, which leads him to kill his sister. During the 1970s movies concentrated on punishing women who sexualized themselves by killing and committing violent acts againstRead MoreAnalysis Of The Book Dreams From The Monster Factory 1512 Words   |  7 Pagesetc. Through social media we hear about the criminals who go into prison and the prisoners who return to prison, but never about the ones who change or learn their lesson from it. It is believed that once someone has been arrested and sent to prison or jail, it is likely that they will return to their again at some point in their lifetime. We believe this because we think these criminals were made this way and don’t have the ability to change. The memoir, Dreams from the Monster Factory, written byRead MoreThe Film Halloween, By Michael Myers1159 Words   |  5 PagesMichael Myers is A Monster to The American Society As you grow older your views on what you fear change. As a child, I developed a fear of little things such as ghosts, the dark, etc. Once I grow into an adult I developed a of things observed on a daily. Americans between the age group of children and adolescents introduce themselves to bigger fears by watching movies that replayed on the already experienced fears. For example: Freddy Krueger, Jason, Vampires, Werewolves, etc. Many people in societyRead MoreHalloween : A Little Boy1153 Words   |  5 PagesMichael exemplify monster qualities because at that age, how can some one so young stab his sister or anyone to death. Michael Myers poses as a Monster in America, he demonstrates traits of the devil in him and express his hate by killing his family, by existing in a dysfunctional family. Michael watches his sister over sexualize herself which leads him to kill his sister. During the 1970 s movies concentrated on punishing women who sexualized themselves by killing and committing violent acts againstRead MoreThe Effects Of Pornography On Society, An Up And Coming Monster Slowly Awakening From Its Deep Slumber1471 Words   |  6 PagesDecember 2016 The Effects of Pornography There is a new threat to society, an up and coming monster slowly awakening from its deep slumber. Pornography is this monster and it is a problem. Pornography has been around since the mid-1600’s, during the 1970’s the industry was revolutionized by the beginning of the internet and the changes in social mores, allowing them to create more uncommon and risque media. Since that time though it has only grown into a bigger problem for many people, which canRead MoreViolent Video Games Have Blamed For School Shootings1254 Words   |  6 Pagesand play violent video games all day† (Smith). He would create videos depicting gunshot suicides and pictures of himself pointing guns at his own head like he had seen in videos games. The violent video games had deeply brainwashed his mind making Americans believe that violent video games are a factor in contributing violence in people. Violent video games have been blamed for school shootings, increase in bullying and violence towards women, thus making many consider that games creates criminalsRead MoreMental Illness And The Media1540 Words   |  7 PagesIn the media when you hear the word â€Å"mental illness† most of the time its associated with words like â€Å"dangerous,† â€Å"monster,† or better yet â€Å"psychopath†. Shawn M Phillips in â€Å"mental illness in popular culture† (p.64) states that at the end of the day, â€Å"mental illness and disabilities are all just clustered into one vague group of â€Å"deviants† by popular culture.† This is not to say it isn t ever associated with positive words like â€Å"beautiful,† â€Å"normal,† and â€Å"kind. The media should be flooded with more

Extension Lightweight Design Thinking Tools â€Myassignmenthelp.Com

Question: Discuss About The Extension Lightweight Design Thinking Tools? Answer: Introduction The conceptualization of a new product service is one of the most demanding and mentally taxing things in todays world. In a market competition that is so fierce and an unforgiving market conditions make it even harder to be able to penetrate any market or industry with something new. It is vital to come up with something that would be able to grab the consumers attention easily and ensure itself a proper and extended market share. Even though it is virtually impossible to invent something entirely new in a marketing scenario where technology dominates everything and has almost every single need of the consumers covered, it is still possible to innovate on something already existing in the market. The innovation should be something revolutionizing, nonetheless, or the customers would be reluctant to opt for the new product and stop using the product they already use. This innovation motive has led the desire to design the app that would help the customers to avail necessary products, while still keeping the environmental needs in mind. There are many restaurants in almost all parts of the country, which close down relatively early in the evening. This makes it very difficult for some of their customers to avail the food from their preferred restaurants because their work is not wrapped up by then or maybe due to being stuck elsewhere or simply because of traffic (Papargyropoulou et al., 2014). Swinton has made an app that would help the customers to be able to avail these food items even after the restaurants are closed. Moreover, the items will be priced at half of their actual prices so that even a bigger customer faction can be used. Furthermore, this would be beneficial for the restaurants as well because their food products will not be wasted. The app would be aiming to balance the market needs as well as the environmental aspects of running a business. Currently there are no other apps or services that offer this benefit and Swinton hopes that their uniqu e services would be hugely popular. The prime objectives and vision of the innovation Food wastage is a major issue in todays world (Lawrence, Richards Lyons, 2013). Where there are people and children in parts of the world, who are so unprivileged that, they cannot afford even the basic necessities, the first world countries waste food at an alarming rate, daily. This is a serious issue and needs to be dealt with at an earliest. Swinton is focused to contribute even a small part in this global problem and try to reduce food wastage. While adhering to the environment is important, at the core of any business lays the interest of the customers and the motive to generate a profit. Swinton believes that their initiative will show a positive outcome and both the customers and the planet will be benefited from the initiative. The business plan It has been noticed that many people in the country hold grievances for not being able to order their favorite food from their favorite diners because many of them close at about 6 pm. This makes even the restaurants incur a loss as their daily food go to waste and they have to restock everything again the next day as the country has strict laws about fresh food products (Farr-Wharton, Choi Foth, 2014, December). Swinton has been conducting financial surveys to understand whether the customers would be interested in being able to avail the food items at their preferred time, after the restaurants have closed for the night, at a price lower than the actual prices. It has also been conducting surveys to get an insight about the collective mindset of the restaurants to fathom whether they are interested to sell the food at a lower price. Market results are showing positive results: both parties have shown genuine interest in the idea. The restaurants are going to be benefited because t heir food will not go to waste (Cannone Ughetto, 2014). The customers are happy because their favorite food will not elude them because of traffic anymore; as well as they will be available at half of the prices. Restaurants will have to pay a certain amount as subscription for the app, which will highlight the products of each restaurant to the customers, based on the location of the customer. This would further enable the customers to choose from an array of options. Above all, the environment will be taken care of as no excess food will have to be disposed off. The humanitarian grounds of the app will surely make it attractive for many (Armstrong et al., 2015). Launch plans and tools to be used Swinton has already designed a basic form of the app and market tests are soon to be executed. The company knows that just designing the app is not the final goal, rather it is just the beginning of the journey. The app has to be launched into the market in a proper way. It has to exploit advertising and other marketing tools to ensure maximum market exposure and the most market share possible (Liedtka, 2015). In order to achieve this Swinton still has to carry out a number of tasks to reap the benefits of the app. Launching the app into the market requires just as much as designing, thinking, planning and execution as it needs to create the product itself. Rather, market launching is a more complex and extensive process, because it has to take care of a number of aspects and market surveys are incredibly taxing. The tools that are supposed to be used by Swinton are: The first basic things that are to be understood are the three questions of What? How? Why? These are the three primary questions that are used to understand why would something be produced or innovated in the first place: the market demands for it (Manzini Coad, 2015). Visualization: In order to create the solution of a problem, one must first understand the problem in depth and in its entirety. Interviews, market observations must be done to understand the market, and they yield a huge amount of data. These data have to be analyzed to properly, and coherently, understand what are the drawbacks of the sector and what can be done to help solve the problems. Visualization is the first step towards of creating any product, as well as understanding how to market a new product so that the customers can understand the extra benefits the product is offering, which is not provided by the other similar products (Norman Verganti, 2014). Swinton is using all the data collected to understand the market needs and hope to advertise the app into the market in such a way that would help the customers to understand the difference easily. Journey mapping: Mapping the journey means that the entire path that is to be taken towards success has to be understood before even setting off to the new venture. This may be considered as an extensive part of the visualization process itself. It is essential to have a prior knowledge about how would the product serve the customers, or how would it have to be projected on to the market so that maximum people opt for it. This journey planning is being extensively done by Swinton to understand the customer mentality and how would that be met. The market introduction plan will be helped if the company knows exactly what issues is the product going to solve. Value chain analysis: This tool would enable the company to cohesively understand why would their app be opted for by the customers: what would the value be for the customers against the money they are going to spend (Amit Zott, 2014). It also would help the company to understand its own value from delivering the app to the market. Mind mapping: The journey begins with a single idea revolving around the notion to help the customers and give them a service they should be getting already. More ideas are subsequently attached to it as the venture progresses. Currently, the company understands that their product would enable the customers, the restaurants and the environment to be benefited. Further plans and ideas would be developed along the journey, based on the needs or requirements that would be noticed (Carlgren, Rauth Elmquist, 2016). Brainstorming: Considering a lot of ideas and holding extensive meetings so that no information is left out or no0 stone is left unturned, would make sure that Swinton explores all the aspects of running a business before being introduced into the market. Swinton has teams that are specifically aimed to keep discussing different ideas which would help the company to explore different paths and marketing tactics to further help the motive of making the app in the first place. Concept development: Being able to rapidly develop upon a single idea or concept is essential for keep the business interesting and appealing to the customers. The product has to be constantly upgraded, in lieu with the changing customer demands. Swinton will be first establishing a proper idea about the purpose of the app and the customer interests in question and then decide upon the marketing strategies accordingly. Assumption testing: This tool is a mode to understand the key assumptions, which serve as a guideline to understand the reason for creating a service. This tool will be extensively used by Swinton to fathom and bridge the gap between the customer demands and the services offered. These are all hypothetical scenarios and have to be assessed carefully and properly before randomly jumping into a decision (Frow et al., 2015). Prototyping: Every product has to be tested in reality and on-hand, before being rolled out to the market. Swinton has created prototypes of the app, that will enable the company to make necessary changes along the way, as new problems are faced or shortcomings are observed. Co-creation: There are no other better to understand the market demands than the customers themselves. Swinton hopes to get help from the customers they aim to serve to gain insights about what features can the app have to be successful in the market. Launch planning: The final step would be requiring the company to use these very same tools once again to effectively launch the app into the market so that maximum business is ensured. Currently, the company believes that most of the tools are being used in a way that is revealing about the market requirements and the advertizing process is being shaped in accordance. Resources plan A resource plan is a tool to understand all the resources that are needed to create a successful business plan (Posner, Binz Roth, 2015). The resources that are to be used by Swinton are Teams to execute market analysis and conduct surveys Understanding the tools to be used to create the launch plan and to develop the app Where will the chosen locations be The response of the people who have been given the prototype app as a test Long-term planning The only motive of Swinton is to keep serving its customers. In the long-run it hopes to continue generating a profit an d develop the app even further, so that the ever changing customer requirements are always met. The other biggest long-term goal is to be able to help the environment by successfully reducing food wastage. This motive drives the company more than anything else. Recommendations Swinton should take a more analytical approach towards the launch planning of the product, so that the introduction would be flawless and the app would generate the maximum profit, while keeping the environment in mind and being sure not to cause any harm by its activities and operations. Conclusion From the above discussion, it can be concluded that, Swinton is on the right path to be successful in the market with the new food delivery app. The app has a huge advantage of being introduced into a market that does not have many competitors. This advantage, coupled with a proper launching plan, would be sure to become a successful business. The tools that will be used by the company look assuring in terms of solidifying the position of the app in the market. All the necessary tasks involving the creation and perfecting the app is being done. The launching plan is also on the cusp of completion. For now, the plan seems to be progressing according to the original blueprint of the company. The launching plan hopes that maximum market attention is ensured, which would help the company to serve the consumers keeping the ideals of Swinton in mind: balancing business and the environment. References Amit, R., Zott, C. (2014). Business model design: a dynamic capability perspective.J. Manage. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Cannone, G., Ughetto, E. (2014). Born globals: A cross-country survey on high-tech start-ups.International Business Review,23(1), 272-283. Carlgren, L., Rauth, I., Elmquist, M. (2016). Framing design thinking: The concept in idea and enactment.Creativity and Innovation Management,25(1), 38-57. Farr-Wharton, G., Choi, J. H. J., Foth, M. (2014, December). Food talks back: exploring the role of mobile applications in reducing domestic food wastage. InProceedings of the 26th Australian Computer-Human Interaction Conference on Designing Futures: the Future of Design(pp. 352-361). ACM. Frow, P., Nenonen, S., Payne, A., Storbacka, K. (2015). Managing co?creation design: A strategic approach to innovation.British Journal of Management,26(3), 463-483. Lawrence, G., Richards, C., Lyons, K. (2013). Food security in Australia in an era of Answer:ural Studies,29, 30-39. Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction.Journal of Product Innovation Management,32(6), 925-938. Manzini, E., Coad, R. (2015).Design, when everybody designs: An introduction to design for social innovation. MIT press. Norman, D. A., Verganti, R. (2014). Incremental and radical innovation: Design research vs. technology and meaning change.Design issues,30(1), 78-96. Papargyropoulou, E., Lozano, R., Steinberger, J. K., Wright, N., bin Ujang, Z. Psychology. The food waste hierarchy as a framework for the management of food surplus and food waste.Journal of Cleaner Production,76, 106-115. Posner, B., Binz, H., Roth, D. (2015). Extension of the Lightweight Design Thinking Tools for the application on more complex problems. InDS 80-5 Proceedings of the 20th International Conference on Engineering Design (ICED 15) Vol 5: Design Methods and Tools-Part 1, Milan, Italy, 27-30.07. 15.

Case Analysis Charlotte Beers at Ogilvy and Mather Worldwide Essay Example For Students

Case Analysis Charlotte Beers at Ogilvy and Mather Worldwide Essay Charlotte Beers at Ogilvy Mather Worldwide (A) Document purpose: suggestions to increase acceptance of Ogilvy Mather’s new Vison on employees below senior executive management. Problem definition December 1993: Charlotte Beers assesses the progresses made by the company after she became CEO: she realizes that clients love the Brand Stewardship concept, but most employees, below executive levels, have not embraced the newly created Vison. The problem I will focus in this document is the following: the majority of employees did not embrace the new Vison. I will analyze why this is a key problem, why it is happening and I will propose steps to accomplish more acceptance. Analysis Brief Background Major events have shaped the history of the company in the recent years: first the hostile takeover, 1989, then the loss of key accounts and credibility in the business. Many key senior employees have left in the 2 years following the takeover. The company Vison has been: â€Å"just keep doing the same thing, just better†, but the world around has been changing. The marketing business has clearly become more global in nature, with mergers to form mega-agencies and the concept of transporting brands around the world, and customers are demanding for â€Å"more service at lower costs†. Re-creation Technically the type of organizational change Beers has to face as new CEO of the company is called re-creation: it’s a change introduced in response to an immediate demand, in this case the loss of customers and image. The research indicates that fewer than one in ten re-creations succeed . Vison and Values Crafting Beers has accomplished a great step already: the definition of Vison and Values. It is interesting to analyze the process that she used, and why it worked. She: †¢ Gathered the persons in the company that were more inspired by a creative tension. †¢ Educated them on the main problems, the â€Å"current reality† of the company. †¢ Stimulated a constructive exchange of opinions and experiences among the same executives in the attempt to come up with a â€Å"common† set of ideas to be incorporated in the Vison statement. By educating on the â€Å"current reality† and by inspiring the Vison of the brand (her idea since from her start at OM), Charlotte is setting the creative tension necessary to resurrect the company, and she is beginning this from the top and key persons. Now she has to reach the lower level employees: the challenge is similar, but she cannot leverage anymore on the very powerful mechanism of getting people involved in the creation phase, the â€Å"building of shared vision† concept. The reason is that lower level employees cannot participate in the creation of the company’s Vison; they have to accept it and implement it. Inspirational Leadership Charlotte Beers is an inspiring type of leader: she doesn’t necessarily know the solution to the problems, but she stimulates the company to find it. Instead of talking profits, Beers preached â€Å"passion†, the essence, she said, of resurrecting OM. She said: â€Å"Consensus is a poor substitute of leadership†. Her key point is to get people from having an impersonal attitude to the business, into an involved one. I think she has to leverage on this ability, this gift that she has, to reach the lower level employees in the same effective way she inspired the senior executive team. Detailed Problem Diagnosis I will analyze now in more detail why the vast majority of OM employees have not embraced yet the new Vison. There are 3 main points related to this problem: 1. Poor understanding of the Brand Stewardship: most employees below senior level lack of experience on how to use the concept of Brand Stewardship. .u1e3540d8215ebb062695a67e02d80960 , .u1e3540d8215ebb062695a67e02d80960 .postImageUrl , .u1e3540d8215ebb062695a67e02d80960 .centered-text-area { min-height: 80px; position: relative; } .u1e3540d8215ebb062695a67e02d80960 , .u1e3540d8215ebb062695a67e02d80960:hover , .u1e3540d8215ebb062695a67e02d80960:visited , .u1e3540d8215ebb062695a67e02d80960:active { border:0!important; } .u1e3540d8215ebb062695a67e02d80960 .clearfix:after { content: ""; display: table; clear: both; } .u1e3540d8215ebb062695a67e02d80960 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1e3540d8215ebb062695a67e02d80960:active , .u1e3540d8215ebb062695a67e02d80960:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1e3540d8215ebb062695a67e02d80960 .centered-text-area { width: 100%; position: relative ; } .u1e3540d8215ebb062695a67e02d80960 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1e3540d8215ebb062695a67e02d80960 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1e3540d8215ebb062695a67e02d80960 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1e3540d8215ebb062695a67e02d80960:hover .ctaButton { background-color: #34495E!important; } .u1e3540d8215ebb062695a67e02d80960 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1e3540d8215ebb062695a67e02d80960 .u1e3540d8215ebb062695a67e02d80960-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1e3540d8215ebb062695a67e02d80960:after { content: ""; display: block; clear: both; } READ: Egyptians EssayO’Dea: â€Å"Only a minority of the population truly understands and embraces the Brand Stewardship concept†. Employees thus have to be educated on the concept. 2. Human resistance to the Brand Stewardship: some employees are contrary to the concept, because they see it as â€Å"an indictment of what they have been doing†. They perceive the embracement of the new Vison as admitting that previous practices were wrong . Employees may need support and facilitation. 3.  ·Lack of interest in the Brand Stewardship: employees feel that the new Vison is a loss of time for them. If it helps to get new business, that’s great, but why are you in my office talking about this? I have a dead line to meet and I don’t see what this has to do with creating advertising†. The importance of the Brand Stewardship has to be communicated to employees. Why is the problem of acceptance of the Vison among low-level employees a key one? The image of the company is a lot dependent on how everyone will interpret and implement the message of the Statement of Vison and Values. Clients now view OM people as â€Å"uninvolved, distant, and reserved†. Beers needs a way to reach all employees as effectively as she has done with the few key people: challenging them to be more creative, to toss aside the old rules and really embrace the new Vison. Recommendations 1. Reaching people in person: Charlotte has to increase her direct contact with the people: she has to take opportunities to visit key locations, give speeches directly to the employees; she is the one that has the big charisma to inspire them all. â€Å"Anyone who heard it firsthand from Charlotte bought in†. She could do a round trip in the four headquarters and give conference calls to the major offices in those countries. The message has to come by her; she can make use of information technology to reach people so much spread in the world, but its key that everyone hears her voice. 2. Modify the Reward System: people are more likely to understand the importance of something if that affects directly their pocket or their professional fulfillment. Since one of the big parts of the Vison statement is the TEAM BRAND concept (â€Å"We work with the clients, as brand teams†, exhibit 4), the reward system should be modified to compensate also the success of the particular brand team. The reward right now is going to the local offices for individual work (â€Å"The agency had always accorded the greatest prestige and the biggest bonuses to the presidents of local offices†), which seems to be contradictory if you relate it to the new Vison. 3. Information program: In order to increase the awareness of the importance of the Brand Stewardship for the company, Charlotte should start a mundane behavior program, which involves sending of signals through everyday actions (lunches and small meetings, offsite meetings †¦), and an information program trough the company (badges with the Vison, posters in all the offices †¦). Summary Charlotte needs to solve the problem of increasing the acceptance of the new Vison among all employees. The proposed action items to reach this objective are: 1. Modifying the reward system with payouts and recognitions tied with the team brand performance. 2. Introduce information program and mundane behavior events related to new Vison. 3. Spread in person the new Vison worldwide, with a trip to the headquarters of each country and with IT tools. Make Charlotte’s voice heard to every employee.